Lia Sophia is one of the leading direct selling companies in US. For more than three decades, the company has created a close connection with their customers and their sellers (called advisors). It’s almost impossible not to find an advisor in any city in the country because of its popularity. Oftentimes, there are house parties hosted by advisors so that they could present their jewelries to their customers. There are also websites set by advisors or they sell their products on eBay. Lia Sophia has focused on jewelries which has become their niche.

What made Lia Sophia jewelries different from other jewelry companies is their lifetime replacement guarantee. This reflects the company’s confidence of their products. Business opportunity in Lia Sophia is also possible for their customers. Instead of being solely a buyer, Lia Sophia also extends the business opportunity by letting the customers be direct sellers. Aside from a wide selection of jewelry, those who become advisors will also enjoy significant discounts. Lia Sophia has become the leader in direct selling since they are able to connect to a personal level to their customers through their advisors. The advisors are more than willing to provide information of the products they are selling.